A way to develop a trustworthy online presence is through managing reviews on your business. It all comes down to credibility.
Reviews’ Effect On Revenue
A study discovered that for every one-star increase a business gets on Yelp, that business sees a 5-9% increase in revenue.
Another report found that 82% of shoppers specifically seek our negative reviews; consumers spend five times as long a site when they interact with negative reviews, with an 85% increase in conversation rate. That’s because a near-perfect rating is less credible and leads to consumer skepticism.
A survey showed that 91% of consumers between the ages of 18 to 34 years trust online reviews; of that, 39% always trust online reviews, and 20% trust reviews if it’s backed other reviews. This shows the importance of capturing the next generation for the growth of your business.
Quantity And Quality Matters
82% of shoppers won’t choose a retailer with less than 3 stars. While negative reviews can be helpful, too many means losing business all together. Though, on average, consumers require businesses to have 40 online reviews before they believe its average star rating.
43% of shoppers still say that text-based reviews influence their purchasing decisions more than photo (33%) and video (24%).
Leverage Review Management To Elevate Your Business
Unlock the power of expert review management to maximize your business’ credibility. Our professionals at Geeks on the Beach specialize in helping business navigate the digital realm. Reputation management ensures your brand shines, securing its place as a trusted business, and making your brand more resilient to negative reviews.